"My first bike was a Fuji."
We hear it all the time. There's a definite glow when someone reminisces about that first bike. We feel it too. After all, isn't that what riding is all about?
Our goal at Fuji is to always keep that excitement alive for every type of rider. Whether your first bike was 30 years ago, or you’re shopping for it right now, we create a lifetime of memories, one bike at a time.
Fuji Bikes was originally built on a commitment to produce quality, high-performance racing bicycles. Throughout the world, the Fuji brand and its distinctive mountain logo became synonymous with cycling and cyclists everywhere.
Over a century later, that tradition continues with our latest line-up of road, mountain, gravel, and lifestyle models, ensuring an exceptional cycling experience for every type of rider. While our pursuit of excellence started years ago, your ride begins today.
Life's More Fun on a Fuji
Here's our staff picks and the award we think they'd win if it were a contest – which it always is!
We remain commmited to pushing the limits in cycling trends and technology with advancements like our MLink suspension system, high-modulus carbon fibers, and linear aerodynamic designs.
